BONER
Editorial & graphic design
BONER was a free, ad-funded magazine for adult gay men. From the end of 2016 I was responsible for BONER as a freelancer, from the beginning of 2018 until the end of 2021 as a permanent employee. Boner was sex-positive and conveyed photography, art, nightlife, politics and health issues in a low-threshold way that didn't have to shy away from comparison with competitors, quite the opposite. It was perhaps the most unusual and probably one of the few commercially successful start-ups in recent years in a very difficult market environment. Due to the coronavirus pandemic, the publishing house had to file for insolvency at the end of 2021.
BONER showed that print is still desired by advertisers and readers due to its haptic and graphic qualities.